My Story

Hey, I’m Jeremy

I’m an entrepreneur.

I’m a clothing brand owner.

I’m a YouTuber.

I’m a freelance designer.

I’m a father.

I’m a creator.

I’m a visionary.

I’m a dreamer.

I’m a doer.

Above all, I’m a passionate person who knows what he wants and will stop at nothing to get it.

But it wasn’t always that way…

My First Love

I grew up in a small town just outside of Detroit called Northville. Like a lot of kids growing up in Michigan, I started playing hockey at a very young age. Hockey was the first love of my life. It’s all I thought about and all I cared about.

As far back as I can remember, I was convinced I would one day become a professional hockey player. So convinced, in fact, that I never even once considered another career option or life after hockey.

In 2000, my family moved from Michigan to North Carolina. I went from living in a hockey hotbed to living in the land of NASCAR. I went from playing on a team that went on to win the Michigan State Championship to playing on a team that barely had enough players to compete. As a kid with dreams of playing in the NHL, the move absolutely crushed me.

That was the first time in my life I felt something completely out of my control had crushed my dreams.

It took me a long time to accept that I likely would have never been good enough to go pro no matter where I lived.

Broken Dreams

In 2006, I graduated high school and headed off to college.

At this point, my hockey dreams were long gone and I had no idea what I wanted to do with my life.

In 2010, I studied abroad for a semester at Bond University in Australia. This semester helped me discover my love for traveling and experiencing new things.

In 2011, I graduated college and STILL had no idea what I wanted to do with my life.

In 2012, I lived in Shanghai, China for a few months while working an internship and learning Mandarin. These few months strongly reinforced my love for travel and experiencing new things. From this point forward, I decided I wanted to find a career that would allow me to travel and explore the world. That was all I cared about.

In 2013, my son Jaxson was born. I was convinced my dreams of traveling and exploring the world were over. I was crushed.

As a result, I became depressed and turned to partying and nightlife as a way to cope.

Little did I know…my journey was far from over. In fact, it had just begun.

Two Options

When life knocks you down, you have two options…

Stay down or get up.

Everyone goes through their own trials and tribulations.

Getting knocked down is inevitable. It happens to EVERYONE at some point.

But not everyone gets back up.

One day in 2014, I decided enough was enough.

I decided it was time to get up and chase a new dream.

I decided I would stop at nothing until that dream became my reality.

That is the day that L3 Apparel was born.

When I was in college, my dream was to travel the world.

Now…my dream is to change it.